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Research papers

How to get quality qualitative research

This paper is an abridged and slightly updated version of a paper that I gave in Rome in 1993. It is a critical account of our experience of qualitative research in the developing countries of the world, especially in the Middle East, which has led...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Tom O'Dwyer
Company: Unilever
January 1, 1994
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Citation

O'Dwyer, T. (1994a, January 01). How to get quality qualitative research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/how-to-get-quality-qualitative-research


Research papers

My problem is your problem

The paper is a critical account of the experience of the authors of qualitative market research in the developing countries of the world which have led them to draw up a set of guidelines for qualitative market research. It is put forward that the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Tom O'Dwyer, Hala Al-Bassam
Company: Unilever
June 15, 1993
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Citation

O'Dwyer and Al-Bassam (1993a, June 15). My problem is your problem. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/my-problem-is-your-problem